DALTON – AUTOMOTIVE
Web Design, Front-end Development, UX/UI, SEO Optimization
March & April – 2025
DALTON – AUTOMOTIVE
Web Design, Front-end Development, UX/UI, SEO Optimization
March & April – 2025
Websites links
project overview
Dalton Automotive is a Mexican automotive group representing multiple international brands. Its websites provide vehicle info, test-drive booking, and tools to support the online purchase process.
Dalton Automotriz launched a strategic initiative to unify and enhance the digital presence of several automotive brands under its distribution—Kia, Toyota, Chirey, GAC, and BYD.
my rol
Contributed to the creation and adaptation of websites for five automotive brands — Kia, Toyota, Chirey, GAC, and BYD — working under a timeline and adhering to strict design and user experience guidelines set by the client (Dalton Automotriz).
tools & technologies
–Wordpress, Figma
–Custom plugins
–SEO best practices
–HTML, CSS, JavaScript
team and creative credits
– Agencies: Punto Reactivo & Dalton
– Design: Dalton
project overview
Dalton Automotive is a Mexican automotive group representing multiple international brands. Its websites provide vehicle info, test-drive booking, and tools to support the online purchase process.
Dalton Automotriz launched a strategic initiative to unify and enhance the digital presence of several automotive brands under its distribution—Kia, Toyota, Chirey, GAC, and BYD.
my rol
Contributed to the creation and adaptation of websites for five automotive brands — Kia, Toyota, Chirey, GAC, and BYD — working under a timeline and adhering to strict design and user experience guidelines set by the client (Dalton Automotriz).
tools & technologies
–Wordpress, Figma
–Custom plugins
–SEO best practices
–HTML, CSS, JavaScript
team and creative credits
– Agencies: Punto Reactivo & Dalton
– Design: Dalton
Hands-On Involvement
I was responsible for bringing each website to life through precise front-end implementation, ensuring full alignment with brand guidelines and UX specifications. I managed the upload and formatting of technical content — including vehicle models, specifications, and feature lists — maintaining accuracy and consistency throughout.
Working closely with my team lead, I helped integrate custom-built plugins that preserved design fidelity and improved user interaction. I also supported technical SEO implementation across all sites. Throughout the process, I handled multiple feedback rounds and QA revisions to ensure a polished, functional final product.
Hands-On Involvement
I was responsible for bringing each website to life through precise front-end implementation, ensuring full alignment with brand guidelines and UX specifications. I managed the upload and formatting of technical content — including vehicle models, specifications, and feature lists — maintaining accuracy and consistency throughout.
Working closely with my team lead, I helped integrate custom-built plugins that preserved design fidelity and improved user interaction. I also supported technical SEO implementation across all sites. Throughout the process, I handled multiple feedback rounds and QA revisions to ensure a polished, functional final product.
Workflow
1. Brief & Guidelines Review
2. Content Preparation
3. Plugin Integration
4. Usability and accessibility
5. SEO Optimization
6. QA & Client Feedback
7. Launch & Monitoring
Workflow
1. Brief & Guidelines Review
2. Content Preparation
3. Plugin Integration
4. Usability and accessibility
5. SEO Optimization
6. QA & Client Feedback
7. Launch & Monitoring
Key challenges
–Meeting client’s deadlines on time.
–Ensuring responsive consistency across devices.
–Managing large volumes of content with precision.
–Applying technical SEO standards across multiple sites simultaneously.
What we achieved
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