Branding, Visual Identity Design, Logo Design, Brand Strategy
January – 2019
Branding, Visual Identity Design, Logo Design, Brand Strategy
January – 2019
The brand is thriving...
project overview
Creation of the complete visual identity for Luné, a wholesale footwear brand with a forward-thinking and accessible approach.
The project included designing the logo, developing key visual elements (color palette, typography), and creating style guides to ensure consistency across all brand applications.
my rol
I designed the complete visual identity for Luné, including the logo. The goal was to communicate modernity, quality, and accessibility through a clean and impactful image. I carefully considered current market trends and the brand’s target audience to ensure a strong and visually distinctive presence in the competitive footwear industry.
tools & technologies
– Adobe Illustrator
– Adobe InDesign
– Adobe Photoshop
social media content
– By: Luné
project overview
Creation of the complete visual identity for Luné, a wholesale footwear brand with a forward-thinking and accessible approach.
The project included designing the logo, developing key visual elements (color palette, typography), and creating style guides to ensure consistency across all brand applications.
my rol
I designed the complete visual identity for Luné, including the logo. The goal was to communicate modernity, quality, and accessibility through a clean and impactful image. I carefully considered current market trends and the brand’s target audience to ensure a strong and visually distinctive presence in the competitive footwear industry.
tools & technologies
– Adobe Illustrator
– Adobe InDesign
– Adobe Photoshop
social media content
– By: Luné
Key challenges
- It was important to create a visual identity that was both modern and accessible for the wholesale market.
- Ensuring visual consistency across different platforms, including social media.
- Creating a strong, recognizable visual identity that stood out in a very competitive market.
Key challenges
- It was important to create a visual identity that was both modern and accessible for the wholesale market.
- Ensuring visual consistency across different platforms, including social media.
- Creating a strong, recognizable visual identity that stood out in a very competitive market.
Design Process
1. Research & Inspiration
2. Logo Design
3. Brand Elements
4. Final Deliverables
Design Process
1. Research & Inspiration
2. Logo Design
3. Brand Elements
4. Final Deliverables
Impact & results
Luné has gained strong traction in the market, particularly through Tik tok, where its fresh aesthetic and distinct branding have helped it stand out. The logo and visual identity played a key role in establishing a clear and recognizable presence that continues to attract wholesale buyers and followers alike.
Style in every detail
Style in every detail
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